which represents both the organized and unorganized sector in the paint and coating industry. In 2003, in an attempt to improve communication and to coordinate industry policy on matters of national and international concern, the Indian Paint and Coating Association was formed.

Over the last several years, common issues facing the paint and coating industries have increased significantly. While it is always a constant challenge for each individual association to manage the myriads of domestic regulations, it has become increasingly difficult to interpret the potential impact of foreign issues. Thus, IPCA is endeavoring to help out the people across the Indian Paint and Coating Industry in making businesses better and more profitable. It is also its bounden goal to encourage brotherhood amongst the coating fraternity.

IPCA has been at the forefront of organizing path-breaking events benefiting the paint and coating industry. We believe that the experience and wisdom of the wise and experienced needs to be shared and not hoarded. Various event formats have been adopted so as to fulfill the goal of serving our members and facilitating disbursement of insights and knowledge in unison.

In the past, the Mega Biennials have taken place at locations such as Agra, Kathmandu, Jaipur, Bangkok, Amritsar, Goa, Delhi and Chandigarh. Another popular format - Knowledge Sharing Seminars, or KSS, are regularly organised in all our regions wherein topics are chosen on the basis of feedback received from regional organizers, or a perception of the audiences' need, or to discuss any important and relevant breakthrough technologies. Organizing Regional events with an aim for problem resolution for the smallest of our industry folks. Along with other Technical Seminars and Residential Conferences IPCA has also conducted Certificate Courses in Coating Technology with the likes of Colour Society, Mumbai; IIT-Delhi; IICT, Hyderabad; Skill India, and MSME Ministry, Government of India.

IPCA often acts as a bridge between academia, manufacturers, and corporates to impart knowledge through training sessions and problem solving. This kind of core technical input from an industry body has catapulted IPCA Into a different league altogether.